Privacy Policy

Effective Date: 03-2025
Company Name: Tailor SEO (registered in England and Wales)

At Tailor SEO, we are committed to protecting your privacy and handling your data responsibly. This policy explains how we collect, use, and safeguard your personal information when you use our website or services.

1. Data We Collect

We may collect and process the following data:

Personal Data
Contact Information: Name, email address, phone number, business name (provided when you contact us or purchase services).
Payment Details: Billing address, transaction history (processed securely via third-party payment gateways like Stripe or PayPal).
Technical Data: IP address, browser type, device information, and cookies (see Section 5).
Usage Data: Pages visited, time spent on our site, and interactions with our tools/services.
Data from Third Parties
Analytics providers (e.g., Google Analytics).
Social media platforms (if you interact with us via LinkedIn, Twitter, etc.).

2. How We Use Your Data

Under UK GDPR, we process your data lawfully and transparently. We use it to:

Provide and manage SEO/digital marketing services.
Communicate with you (e.g., respond to inquiries, send service updates).
Improve our website, tools, and customer experience.
Send marketing emails (only with your explicit consent; you can opt out anytime).
Comply with legal obligations (e.g., tax records, fraud prevention).

3. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

Contractual Necessity: To fulfil service agreements with you.
Consent: For marketing communications or non-essential cookies.
Legitimate Interests: To improve our services and prevent fraud.
Legal Obligations: To comply with UK laws.

4. Data Sharing & Third Parties

We do not sell your data to third parties. We may share it with:

Service Providers: Payment processors, email marketing tools (e.g., Mailchimp), or hosting providers.
Legal Authorities: If required by law (e.g., HMRC, courts).
Business Transfers: In the event of a merger or acquisition.

All third parties are vetted for GDPR compliance and restricted to necessary data use.

5. Cookies & Tracking Technologies

We use cookies to:

Enhance site functionality (e.g., login sessions).
Analyse traffic via tools like Google Analytics.
Deliver targeted ads (with your consent).

Cookie Control:
You can manage cookies via your browser settings or our cookie consent banner. Note that disabling cookies may affect site functionality.

For details, see our Cookie Policy.

6. Data Retention

We retain your data only as long as necessary:

Service-Related Data: Until your account is closed or our contract ends.
Marketing Data: Until you withdraw consent.
Legal Requirements: Up to 7 years for financial/tax records.

7. Your Rights Under UK GDPR

You have the right to:

Access: Request a copy of your personal data.
Correction: Update inaccurate or incomplete data.
Deletion: Ask us to erase your data (where applicable).
Restriction: Limit how we process your data.
Portability: Receive your data in a machine-readable format.
Object: Opt out of processing based on legitimate interests.

To exercise these rights, email us at [Your Email Address]. We will respond within 30 days.

8. International Data Transfers

If data is transferred outside the UK (e.g., to US-based servers), we ensure safeguards are in place, such as:

Adequacy decisions (e.g., EU-US Data Privacy Framework).
Standard Contractual Clauses (SCCs) approved by the UK ICO.

9. Security Measures

We protect your data using:

Encryption (SSL/TLS for data transfers).
Restricted access to authorised personnel only.
Regular security audits.

10. Children’s Privacy

Our services are not intended for users under 13. We do not knowingly collect data from children.

11. Updates to This Policy

We may update this policy to reflect legal or operational changes. Updates will be posted here with a revised “Effective Date.”

12. Complaints

If you have concerns about how we handle your data, contact us first at [Your Email Address]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
ICO Website: https://ico.org.uk
Helpline: 0303 123 1113

Note: This template is not legal advice. Tailor SEO recommends consulting a UK solicitor to ensure full compliance with UK GDPR and other regulations.

[End of Privacy Policy]

Key UK Compliance Features Included:

UK GDPR & Data Protection Act 2018: Lawful bases for processing, data subject rights, and security obligations.
PECR: Cookie consent requirements and electronic marketing rules.
ICO Guidelines: Clear complaint and redress mechanisms.
Consumer Rights: Emphasis on transparency and control.